Video: the essential messenger
The moving image is the dominant communicator of our age. The reason for that – it is potent. We are experts in video production, from storyboarding through shooting and post-production. For stand-alone use, broadcast, Web cast or other interactive digital applications.
Corporate & Promotional Videos
- Corporate Promotion: concise messaging that sticks
- Voice of the Customer: customer/client testimonials
- National Sales Meetings: motivate your sales force
- Product Launches & Trade Shows: detail your USP
- Coaching/Leadership training
Educational Videos
- Healthcare Professional Development
- CME/CHE components
- KOL lectures/briefs
- Product/Therapy updates
- Patient Education & Training
- Disease Management & Therapy Training
- Medical Device Training
- Regimen Compliance Motivation
- Family/Caregiver Training
Video Streaming: Reaching people where they are.
The Internet is the #1 media for consumer decision-making: that includes health-care choices.
Video viewing across all age groups is strong and becoming mainstream.
One in five online American adults said the internet “greatly improved” the way they get information about healthcare, for themselves and for the people they love. This is part of growing trend.
For those under 40, the internet has already displaced other media for news and information.
Communicate with impact? Think video stream.
Online Publishers’ Association, June 2007
Pew Internet & American Life Project of the Pew Research Center, 2006.
From Concept to Output
As with all our client relations, video production is a collaborative effort between you and our creative team with sign-off at every step.
Step 1: Concept. Your briefing leads us to a creative outline and storyboard. Resources from on-camera talent to production and post-production design elements are determined and budgeted.
Step 2: Scripting. From the storyboard we draft a production script including narration – if required – interview questions, b-roll requirements and graphic text elements.
Step 3: Shooting. With the approved script our video director and crew go into action. We use high-end digital HD cameras and offer various lighting options.
Step 4: Editing. A rough cut with all the basic elements is laid out. On approval we move into post-production, refining the video so that when it lights up the screen it will move your audience in the way you hope.
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